Your support means a lot; we are here to help you reach your fundraising goal!
The take it to the mat minimum fundraising goal, per person, is only $300, but why stop there? When you reach specific fundraising levels you will receive fabulous fundraising incentives. You can continue your personal wellness journey with one of these fabulous rewards. It is important to have fun during your fundraising campaign. Sometimes asking others for donations can be difficult; keep the reason you are involved with this fundraiser top of mind. Each person registers for take it to the mat for different reasons: a family member, friend or colleague has been affected by lymphoma, they are a lymphoma survivor, and/or have been touched with cancer and want to give back. For some participants being involved in a day of yoga and wellness, while having a chance to give back, will jumpstart their fundraising campaign.
The more committed to your campaign you are, the more donors you will attract.
1. Customize your personal page
- Tell your story; what inspired you to register?
- Highlight your belief in the value of living a healthy lifestyle, being happy and making a difference.
- Include photos or videos of yourself, add fun facts about yourself.
- Participants with personalized pages raise 20% more than those who don’t personalize their pages.
- Use the event logo for people to become familiar with the event
- Use the event banner; people like images.
- Review the sample notes we have created to assist you with your personal page. See if one fits well for you.
- Let people know they will receive a tax receipt for donations over $10.00.
2. Reach out to your network
- Use the donor checklist and email a donation request to all the people you know .You never know whose life may have been affected by lymphoma or other cancers.
- Follow up personally with as many people as possible.
- Engage their support by asking them to forward your donation request to their friends and families.
- Some companies offer matching gift programs for employees' donations to charities. Ask your company if they would make a corporate donation to support your effort.
3. Include facts about lymphoma
- Share important information about lymphoma when requesting a donation.
- Lymphoma is the 5th most common cancer in Canada, the most common cancer in teenagers and young adults ages 15-29 and the 3rd most common cancer in kids.
- Every 45 minutes someone is diagnosed with lymphoma. Lymphoma strikes randomly.
4. Keep in touch and be persistent
- Everyone is busy, so if you don’t hear back right away from someone you’ve asked for a donation, make sure to follow up and provide reminders. It can take up to three or four emails before someone makes a donation.
- Try using the old fashion way--pick up the phone and connect live with your donors.
5. Use Social Media Tools to Create a Buzz
- Share your journey, provide event updates, upload photos to encourage others to support you.
Link your individual and/or team page on Facebook, LinkedIn and create a Twitter team account. Hashtag suggestions: #takeittothemat #tittm #yoga #wellness #fundraise #lymphoma #community #giveback #fun #fitness #health #toronto #community
6. Close to your goal and stuck?
- It’s 6 weeks before the event and you need to reach your goal; fundraising has slowed down. Send an eBlast asking your network for $31 by the 31st of the month to help you reach your goal.
- Have a garage or yard sale.
- Keep it simple--have a bake sale.
- Offer to send a picture of yourself doing something funny or crazy, when someone donates $50.
- Get creative; ask your hairdresser, manicurist, or favourite coffee shop to donate a portion of their sales to your campaign, maybe on your birthday.
- If you haven’t tried using social media to request donations give it a try, what can you lose?
7. The more the merrier – Create a team –
TOGETHER, EVERYONE ACHIEVES MORE.
There are different types of teams: family and/or friends and corporate.
8. You reached your goal, what’s next?
- Raise your fundraising goal to the next level
- Follow up with people who have not yet donated to your campaign
- Make a personal donation to yourself
- Ask friends and colleagues for ideas to raise more funds
9. Fundraising etiquette
Send a Thank you email
- It is important to send a thank you to all donors for their support; send a personalized thank-you note once a donation is received and provide an update on fundraising progress.
- Do not wait. As time goes by it is easy to forget this step. Let your donor network know you appreciate their contribution.
For additional support please email firstname.lastname@example.org