Roger C Rowley – Director
Roger is a results-oriented business executive with 40 plus years’ experience in marketing, communication, strategic planning, fundraising and non-profit management. Roger is a true believer that in business, as in life, great things come from great relationships, relationships built on trust, respect and honesty.
Roger spent his formative years in advertising and marketing consulting in Toronto, Vancouver and Calgary to such clients as Rothman’s of Pall Mall, Nabob, Ontario Lottery Corporation, Whistler/Blackcomb, BC Tourism, Alberta Distillers, the BC Pavilion@Expo 86 and Greyhound Air. While in Toronto, Roger received his certification (CAAP) from the Institute of Canadian Advertising.
In 1991, Roger pivoted from advertising to non-profit joining the Heart & Stroke Foundation of BC and Yukon, as Director of Marketing and Communication and later Major Gifts. It was while in this position that Roger gained a whole new appreciation for the Not-For-Profit sector generally, the value volunteers and the importance of relationships in fundraising specifically. During his time there, the Foundation won the National Fundraising Award two years in a row.
In 1995 Roger and his family moved to Calgary and where he briefly rejoined the advertising industry to take on the launch of Greyhound Air. After Greyhound Air, Roger returned to non-profit management as Executive Director of the Petroleum Communication Foundation (PCF). The mission of the PCF was to inform and educate Canadians about the petroleum industry and the role its products play in our daily lives. To increase the credibility of the PCF and their publications, Roger introduced a multi-stakeholder review process, which engaged both “friends & foes” as reviewers in the development of all new content, driving a dramatic increase in the acceptance of the PCF and its products.
In February of 2005, Roger was asked to consult on the creation of the Centre for Energy Asset Management Studies (CEAMS). CEAMS, in partnership with SAIT Polytechnic successfully created a 2-year Diploma in Energy Asset Management for the “business side” of the energy industry. In 2007, Roger was appointed Executive Director taking over responsibility for day-to-day operations of the enterprise and managing the ongoing relationship with SAIT.
In March of 2017, Roger began treatment for non-Hodgkin’s lymphoma. After receiving two years of amazing care, and being “clear” for three more, Roger is very excited to be joining Lymphoma Canada.